About Us
Crystal View Promotions is a 100% black female owned and managed marketing agency, specialising in Below-The-Line (BTL) Experiential Marketing, Out of Home Media, Point of Sale Management, Events Management, Creative Design as well as Digital Marketing.
With over sixteen years experience in the business, we pride ourselves in delivering quality service, equity driving strategies and impactful insights that power businesses and brands.
We deliver turnkey solutions that influence the way consumers behave for our clients. We are a brand partner that is solution driven, accountable and transparent.
We have a national urban, semi-urban and rural footprint.
Powered by partnership and creativity
What we Do
- Experiential Marketing
- Events Management
- Out of Home Media
- Brand Communication
- Out of Home Media
Our Founder
Azwifarwi Radebe is the Managing Director of Crystal View Promotions (CVP), with over 15 years of experience in branding and events management.
She has successfully managed high-profile events such as the Africa Day Business Gala Dinner, Nelson Mandela Sports and Cultural Day, and the Nickelodeon Kids’ Choice Awards (2024 & 2025).
As a brand strategist, she develops holistic brand strategies and secures prominent placements for her clients in major retail environments, including Shoprite and Dischem.
With a deep understanding of South Africa’s informal economy, Azwifarwi leverages community relationships to execute impactful brand activations.
QUALIFICATIONS
B Com Marketing degree from UNISA, a Public Relations Management Certificate from PRISA, an Events Management Certificate from Damelin, a Graphic Design Certificate from VEGA and an MBA from Regenesys Business School.